Although the real estate market is looking great right now, it unfortunately won’t always be this way. Closing listings has its ups and downs, and it’s important to be thinking ahead, as not to get left behind and losing your leads. Wyzowl even reports that 83% of marketers found that video helped them with lead generation. So how can you use video to win leads?

Differentiate Yourself

Using a script is a great way to get new clients, and for newer users of video, this is a great way to get comfortable on camera. This is a great space to sell yourself and your strengths to your clients, new and old, which will help you close that lead. Here is an example of a video script you could use to reach out to someone who might be interested in selling their home:

Hi _____, my name is _____ with ______! I wanted to give you a quick update about the real estate market in ____(town)____; in the last XX days, XX homes have been sold, including a home I just recently sold in your neighborhood!

If you’re looking to sell your home within the next month or so, I have experience selling and closing in the area and would love to set up a meeting to discuss your options.

I’ve sold over XX homes throughout my career and always want the client to have the least stressful time and get the most out of their money.

If this is something that you’re interested in, I would love to get in touch!

Also pointing out specifically what your strengths are will help identify you as an asset, and separate you from other agents. Make what you do and do well known, and clients are more likely to trust you and follow through if they are confident in you!

Be Personal

Being personal can at times seem unprofessional, but being authentic and making sure your client feels a connection to you is one of the best professional moves you can make. Use everything you know about a client and their area to your advantage – and if there is anything that you connect with too, feel free to mention it in your video message.

Here are a few examples of things you could use to connect with your client:

  • Recent homes sold in their area
  • Housing rates in their town/township
  • A neighbor that recently sold their home with you/your company
  • Town/city they want to move to
  • Knowledge about the town they live in
  • Connections (if you live in their town for example, or the town they want to move to)
  • The inevitable decline of the market after the bubble bursts
  • How good the market is now for selling your home

Use Video From the Start

If you use video from the beginning of the process , your name and face will be familiar to your client, even if there is limited in-person contact. You can use video to make it feel like you’ve already met, and let your personality shine through the screen before ever seeing your client in real life. This establishes that personal connection virtually, and allows your client to feel more comfortable – like they already know and can trust you.

This will also help later on – if you use video from the beginning, they can know to expect video messages from you if they have any questions: time and energy that you take specifically to help them. This is a great way to help you hold onto that lead, and eventually close it.

You can record and send videos quickly on the desktop dashboard or the mobile app with zipperHQ, and email them along in moments. This makes it easy to put in that extra, personable effort, without actually doing too much extra work. Plus, casual video is often more authentic and approachable, which means you don’t need an elaborate setup for your videos. You can also use the chrome extension to share and record your screen to help explain or show something.

What are you waiting for? Those leads could already be yours if you incorporated video!