by Sarah Lukowski | May 28, 2021 | Marketing, Video Marketing Best Practices
Got a product or message you’re trying to sell to the younger generation? Video is their preferred medium (good news, for those using ZipperHQ to market to them). But there’s a few things you should know to get (and hold) their attention. Gen Z (1997-2012) are digital... 
by Sarah Lukowski | May 21, 2021 | Marketing
Everyone seems to be using video these days from online meetings & classes, streaming live on social media, and watching YouTube, video is integrated into our everyday lives. The question is, who makes up that “everyone” engaging with video online: What age groups... 
by Sarah Lukowski | May 12, 2021 | Sales, Tips & Tricks
Want to stand out from the crowd and capture your prospects’ attention? Of course! Every sales professional does. But only a handful know the key to doing it well. What’s their secret? Video.Cold outreach prospecting seems to be harder than ever these days. There are... 
by Sarah Lukowski | May 5, 2021 | Customer Retention, Events, How To
Providing genuine customer service is a key part of any business, but recently it has become more difficult to retain customers. However, video is here to save the day! Recording and sending authentic videos help to deliver effective communication and to keep those... 
by Sarah Lukowski | Apr 26, 2021 | Marketing, Real Estate, Tips & Tricks
Summer is right around the corner and with that comes new video ideas that you can create right through ZipperHQ. Warm weather, blooming flowers, and summer holidays give every reason to create authentic, personal videos that you can send to prospects, clients,... 
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